Strategy (n) A plan of action or poilcy designed to achieve a major or overall aim”. – Oxford Dictionary
A Pinterest strategy, (like any strategy) is crafted based on the end goal. Think about what result you want from bringing in traffic from Pinterest, then work backwards Ask yourself: How do I create an experience both on and off Pinterest that will make my ideal client want to take the action I’m wanting them to take?
Are you hoping to:
Write down these goals before moving on to the next step!
You’re not going to see any conversion from your Pinterest marketing strategy if you don’t have a client or customer journey. The customer journey, or “funnel”, is how you gain your ideal client or customer’s trust and nurture them! Give them resources like educational blog posts, free downloadable guides, and more to help them, build trust, and give them a way to stay in the loop with you by joining your email list or following you on social media. Map out a journey for your client. After they find you on Pinterest, what other steps are you taking to nurture them? An example would be: Client clicks on your pin > They download your free resources from an opt-in page or linked blog post > They receive a welcome sequence > They are added to your weekly newsletter list.
I highly recommend using and email provider like Flodesk that allows you to “segment” out your email list and create workflows to automate your sequences! Check out this article for more on how to automate a welcome sequence!
Since Pinterest is a search engine, it’s vital when creating your Pinterest marketing strategy that you find out what words your is customer searching for. What words are they typing in when they want to find your blog posts, products or services? Think outside the box.
Brain dump all these words and then use the Pinterest platform to start searching these words and find other search terms that are similar. Use these words in your profile, boards and pin descriptions. Check out this video on how to research your keywords directly on the Pinterest platform:
After diving into what your ideal client is searching for, start creating content they’ll love. Blog posts that answer their questions, free resources they need, and inspiration for their next project.
Then create beautiful pins that they’ll want to click on so they can learn more about what you have to offer! These pins can be highlighting your post or resource, a plain image with no text (best for photographers and wedding pros!) a quote pulled from your podcast or blog, or an infographic containing a helpful diagram or checklist that your ideal audience will want to save for later. Check out this post to learn more about what makes a click-worthy pin!
Want a helpful PDF to guide you through the strategy process and get started creating your Pinterest presence? Download my FREE Pinterest Strategy Guide to help you start generating increased traffic and successful Pinterest game plan!
Looking to outsource your Pinterest strategy or management? Check out my Pinterest Marketing Services to learn more about how I can help you!
This blog post may contain affiliate links. I never recommend anything I don’t personally love and use myself for my clients or in my own business!
Get started creating a Pinterest presence that not only gets seen, but strategically attracts the right type of audience. This interactive guide will walk you through creating a Pinterest presence with strategy and intentionality.