LAUNCHING March 2025!
Because Instagram isn’t the only way to get seen online and bring in qualified, ready-to-buy leads
and let go of marketing burnout with the power of
visionary
Reclaim the role in your creative business
One where you could...
All you wanted was a life where you got to call the shots.
Meet your bestie for matcha lattes and catch up without worrying about selling on Instagram stories
Sell out your offers and services without dancing in front of your phone
Feel like you can try that new yoga class in the middle of the afternoon because you have a system bringing in new leads and traffic in the background
Book a week-long vacation on a whim without worrying about your business coming to a screeching halt
But right now...
You answer to social media platforms like Instagram and TikTok—and their algorithms. Your DMs, likes, story views, and follower count.
you don’t know how to get visible online without being glued to your phone.
(Guilty as charged😅)
Believe me, I know how much time you can waste refreshing your notifications and doom-scrolling because your social media content isn’t bringing you consistent, right-fit leads or inquiry form notifications in your inbox.
when the offers and services you worked so hard to put together—the ones with real results waiting to be experienced—sit on your website or on your Instagram profile and collect Internet dust.
to wonder when the right person will finally come along and see you have the solution they’re ready to buy.
I know how it feels
I know how it feels
You want to be a creative visionary-not a full-time marketing machine!
The endless hamster wheel of content creation and social media validation wasn’t what you thought being a CEO would mean.
If that sounds familiar, keep reading!
I’ve got really great news for you, friend.
Social media isn’t the only way to market your business.
Enter:
PINTEREST MARKETING
users come to Pinterest planning to make a purchase
TAKE A LOOK AT THE STATS:
clicks are driven by Pinterest to websites like yours every month
9/10
450 million
1 billion
monthly users visit the platform
You don’t have to spend hours perfecting your captions and graphics and sharing them for just a handful of people to see.
How would you feel if you could take the content you worked so hard to create and share it somewhere your ideal clients are actively looking for solutions?
If you could spend more time dreaming up new ways to serve your community instead of creating endless amounts of reels and stressing over your marketing?
Every day, I help creative entrepreneurs like you boost their visibility and create a remarkable first impression with stunning visuals on Pinterest.
And now, I’m teaching you how to get found on the platform and create aesthetic and functional content to increase your website traffic, generate more leads, and grow your income.
Introducing
MASTERY
for creative service providers
A self-paced, online course teaching you everything you need to succeed on Pinterest, boost your visibility, and generate new leads on auto-pilot
pinterest marketing
Imagine waking up to Pinterest results like this...
Refining Your Pinterest Strategy
Let's take a peek!
Curious what’s inside of Pinterest Marketing Mastery?
MODULE 4:
Pinterest Foundations
First up: We’re de-mystifying Pinterest as a marketing tool.
You’ll learn :
You’ll learn :
- How Pinterest differs from other platforms like Instagram and TikTok
- How set up your business account to maximize your visibility
- How to identify your target audience and niche as the foundation to your Pinterest strategy.
MODULE 1:
Getting Your Pins Seen
The whole point of marketing on Pinterest is to get seen by ready-to-buy clients! In this module, you’ll learn:
- Pinterest keywords and the role SEO plays on the platform
- How to use keywords to optimize your profile to get found
- How to curate your boards to attract your ideal audience
MODULE 2:
Lastly, you’ll learn:
- How to navigate Pinterest Analytics
- What data to pay attention to so you can measure your success
- Refining your funnel for better conversions
Pinterest Content that Converts
MODULE 3:
In your third lesson, you’ll learn:
- The best types of content to share on Pinterest
- How to create beautiful, standout Pins that turn into website traffic
- My method for batch creating one month of content in an afternoon (I told you sustainability was important!)
But that's just the beginning!
Meet the Bonuses
Pinterest Ads for the Visual Learner with Cassie Ivy
$197 value
Pinterest Content Planning Notion Dashboard
$27 value
Organize, strategize, and plan out all your Pinterest content in one place with my Notion Pinterest content planning dashboard.
Organize, strategize, and plan out all your Pinterest content in one place with my Notion Pinterest content planning dashboard.
Get feedback, ask questions, and connect with others inside the slack channel! You'll get direct access to Laurel with personalized recommendations based on your account and content.
Chat GPT Prompts for Pinterest Copy
$47 value
Swipe these tested Chat GPT prompts to help you create SEO-optimized Pinterest copy and cut your content creation time in half.
Blogging Workshop with Natalie Davis
$250 value
Learn how to create blogs that that people will want to read, plan out your blog content to make your overall content creation easier and more from Natalie of Natty Writes!
Community Slack Channel
PLUS!
$250 value
Who is Pinterest Marketing Mastery for?
Has no website
Doesn’t plan to blog
Needs clients IMMEDIATELY
Doesn’t believe in long-term lead generation strategies
Pinterest Marketing Mastery is not for the entrepreneur who…
Pinterest Marketing Mastery is perfect for:
PHOTOGRAPhers | web designers | coaches | copywriters | virtual assistants | bloggers | digital marketers | podcasters | course creators | PHOTOGRAPHERS | WEB DESIGNERS | COACHES | COPYWRITERS | VIRTUAL ASSISTANTS | BLOGGERS | DIGITAL MARKETERS | PODCASTERS | COURSE CREATORS | PHOTOGRAPHERS | WEB DESIGNERS | COACHES | COPYWRITERS | VIRTUAL ASSISTANTS | BLOGGERS | DIGITAL MARKETERS | PODCASTERS | COURSE CREATORS | PHOTOGRAPHERS | WEB DESIGNERS | COACHES | COPYWRITERS | VIRTUAL ASSISTANTS | BLOGGERS | DIGITAL MARKETERS | PODCASTERS | COURSE CREATORS |
The creative entrepreneur ready to start scaling their traffic and has a functioning website and has or plans to create consistent content in the form of blogs, podcasts or youtube repurposed to blogs, and free lead magnets, resources and digital products.
An aspiring Pinterest manager who wants to learn the ins and outs of the platform and get results for their clients in creative service fields such as photographers, web designers, bloggers, and online service providers.
Let’s make sure it’s the right next step for your marketing strategy
"I am blown away at the insanely good value of this course. It's so much more than I expected"
What My Clients Are Saying
“If you're looking for someone to help you grow your organic traffic through Pinterest, I can't recommend Laurel enough."
....not only the lessons themselves but the downloadable resources that come with the lessons. I would absolutely recommend this to anyone who is interested in how to leverage Pinterest for your business. Laurel covered so much information and explained everything so well. I feel like she could be charging so much more for this stuff. I can't wait to get started - I feel like I'm walking away from this as a Pinterest expert!
- Jody Jameson, Pinterest Profile Blueprint Student
Working with Laurel has been nothing short of amazing. She doesn’t just execute – she thinks strategically and ensures every piece of your content builds on each other for maximize growth. This is a rare and invaluable trait in a service provider. With her overseeing my content, I was confident that everything – from graphics to scheduling and optimization – was handled with meticulous attention and quality.”
- Allegra Cook, Pinterest Management Client
Founder of Vineyard Creative Co. and Your Go-To Partner for Aesthetic and Strategic Visibility
Hi, I'm Laurel
It’s time to kick what’s not serving you to the curb and embrace a strategy that feels aligned to you and your business.
Instead of exhausting yourself creating new content every day, create an entire month’s worth of content in one afternoon and get it in front of people actively looking for your solutions on Pinterest.
The highs and lows of social media are more distracting than they are helpful.
Meet Your Pinterest and Organic Traffic Expert
All creatives deserve to scale their online presence in a way that is beautiful, strategic, and sustainable. It’s why I've chosen to share all my knowledge of Pinterest, SEO, and web design with fellow creative entrepreneurs like you—so you never feel in the dark about how to get visible online. I’m here to help you show up professionally and authentically, attract the right audience, and relax knowing your marketing methods are working for you around the clock.
I’ve worked with over 30 clients and 300+ students to help them grow their visibility with Pinterest and created 100K+ new website visits. And I'm excited to teach you exactly how I’ve done it so you can experience the benefits of more visibility and more warm leads coming into your business!
Frequently Asked Questions
about pinterest marketing mastery
I need to fill my books fast. Will this course help?
Pinterest is a long-term marketing strategy that takes time and consistency. If you are looking to get clients and sales immediately, this isn’t the solution for you. However, if you are focused on building brand authority, getting more traffic to your website, and becoming known as an expert in your industry, this course is a great choice!
I’ve worked with over 30 clients and 300+ students to help them grow their visibility with Pinterest and created 100K+ new website visits. And I'm excited to teach you exactly how I’ve done it so you can experience the benefits of more visibility and more warm leads coming into your business!
Do I need a blog to benefit from Pinterest or this course?
Not necessarily—but it is HIGHLY recommended. Pinterest helps you grow your traffic and you need somewhere to send it. Sending new eyes to valuable content like a blog will give the person on the other side of the screen a great experience and value. You can also send your traffic to free resources, product pages, podcast interviews, or any other content you create hosted on your website.
I don’t have time to write new blog posts every week. Will this still work for me?
Is Pinterest as time consuming as Instagram or TikTok?
Are people on Pinterest really ready to buy products and solutions?
Yes! At least HALF the users visit the platform ready to make a purchase. They aren’t window shoppers. However, you'll likely encounter users in all phases of their purchasing journey. In the course we'll also cover how to increase your conversions from Pinterest by creating a customer journey and mapping a funnel for your Pinterest traffic.
If your content appeals to a largely female audience looking for services, content, or products to help solve their problems, Pinterest is a great platform for you to be on. If you're not sure your niche has a place on Pinterest, start searching for content like yours on the platform. If you are a photographer, wedding pro, blogger, graphic or web designer, jewelry maker, fashion/hair or beauty creator, I can guarantee your audience is on Pinterest because I’ve worked with and produced results for people like you!
What do I need to have success with Pinterest?
To effectively market your business on Pinterest, I like to make sure my clients have three things:
- A functioning, well designed and converting website
- A freebie/opt-in for their newsletter
- A blog or at least 3-4 resource pages with unique URLs
Do you offer refunds on this course?
How long do I get access to the course?
Is this course up-to-date with the latest Pinterest changes?
Can this course teach me how to offer Pinterest management as part of my own business?
This course is great for teaching aspiring Pinterest managers how to use the platform and create impactful results for their clients, however it does not cover the ins and outs of running a Pinterest management business like client management, marketing, scaling, etc. An additional add-on course specifically for Pinterest managers and VAs will be launching soon, so keep an eye out for that!
.....to this:
You having a sustainable monthly content creation strategy you can batch in one afternoon
Getting your content in front of people actively searching for it
Knowing right-fit, ready to buy leads are seeing your expertise and offers around the clock
Having the time, energy, and space to be the creative visionary you set out to be
With Pinterest Marketing Mastery under your belt, your visibility plan will transform from this…
Wasting too many valuable hours agonizing over content creation
Showing up online feeling like you’re shouting into the void, hoping to be heard
Feeling like marketing is your entire business
Burnout, confusion, and frustration
With over 450 million active monthly users, Pinterest is a gold mine for reaching your ideal audience and people searching for solutions
If you want to get the right eyes on your expertise and offers, don’t wait. Your leads on Pinterest are waiting to hear from you!
I felt overwhelmed by all of the pieces & details before I started. Now, I feel confident & ready to handle it on my own. The steps feel much more simple & the trainings are easy to follow.
- Erika Millard, Pinterest Client
Get the right eyes on your content and business so you can stress less and build a business that helps you create the life you want to live.
The best things in life take time. Pinterest isn’t a quick win that will fill your calendar or sell your products immediately, but putting in these sustainable growth efforts will help you reap the reward 10-fold and experience more freedom than ever in your marketing.
(Sound like a dream?)