meet your designer

Follower of Christ
Pinterest Nerd
Showit Designer

Hi, I'm Laurel

I believe your brand should work as hard as you do.

Not just look good.

Not just exist online.

But actually support the business and life you’re building.

I work with service providers and personal brands who know they’ve outgrown the DIY phase and are ready for a brand and website that reflects the level they’re really operating at now.

Strategic. Elevated. Built to last.

(and yes, still beautiful)

my story

The short version? I’ve always been the design girl.

I’ve been dabbling in freelance design since high school — long before it was cool, profitable, or something you could learn from a TikTok tutorial.

I was the self-taught kid, Googling how to make things look “right”, teaching myself layout, fonts, color, and hierarchy and tweaking websites just for fun (and because I couldn’t leave them alone)

Design was never a phase — it was just always there.


Fast forward...

In 2021 I officially stepped into the online business world as a virtual assistant. I worked behind the scenes for creative business owners, coaches, and service providers… and that’s where everything clicked.

Because I didn’t just see their businesses. I saw how much power lived inside a well-built website.

How clarity on a homepage changed conversions overnight

How strong brand foundations made marketing easier (and less exhausting)

How a website could either quietly sabotage someone’s growth… or completely unlock it

That’s when I realized:
Design wasn’t just something I enjoyed — it was the tool I wanted to use to help people grow.

What I Do Now

Today, I design brands and Showit websites that help business owners stop duct-taping things together and finally build something intentional.

I don't believe in:

Trend-chasing design

Cookie-cutter templates

“Pretty” websites that don’t actually convert

I do believe in:

Strategy before aesthetics

Brands that feel like home (and authority)

Websites that guide, clarify, and sell — without shouting

Who I Work With

I partner with service providers, coaches, and personal brands who:

  • Have done the DIY hustle and are officially over it
  • Know their work is high-level — but their brand doesn’t reflect that yet
  • Want a business that grows without relying solely on social media
  • Care about both beauty and strategy

If you want a brand that feels aligned, elevated, and quietly confident — you’re in the right place.
sound like you?

Check the Stats

cups of coffee (at least)

years designing

clients partnered with

2k
12
70+

Rapid Fire Qs

music genre

Jazz, Big Band + Swing

favorite food

Tortellini or Wood Fired Pizza

favorite app

Monarch (I'm a budget nerd!)

Late Night or Early Morning

Early Morning (I try at least...)

favorite verse

John 15 (the whole thing!)

favorite movie

The Princess Bride

VCC Brand Values

strategy

In every brand and website I create, I'm not just checking boxes - I'm strategically working toward your business goals. When we work together, you can be confident that your brand visuals and content are treated with the utmost care and forethought.

collaboration

You're the expert in your business, and in order to see your brand and web design succeed, I need your expertise! We'll collaborate throughout the process to ensure I'm able to create authentic brand visuals, and the right strategy that fits your goals.

purpose

As a purpose driven entrepreneur, my desire is to support other creatives in their God-given talents. In all things I seek to embody "Soli Deo Gloria" - all to the glory of God, and I pray that all my work here at VCC exalts and reflects the creativity and goodness of the true Vine - Jesus Christ.

Spinning submark logo

If you’re here, chances are…

  • You’re done apologizing for your website.

  • You’re ready to look as established as you are.

  • And you want to do this once — and do it well.
let's take the next step