Showit is a popular website builder for creatives due to its design capabilities. You can create beautiful and optimized websites for any industry. Unfortunately, the SEO metadata piece is often skipped, which results in low traffic and missed opportunities.

Properly optimizing SEO metadata in Showit improves search engine rankings and visibility. You’ll attract qualified leads every month and steadily grow your business. You can’t afford to skip this step in your website setup and design. So let’s chat about how to write Showit SEO metadata. 

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What is SEO Metadata?

SEO metadata are backend features that help search engines understand your content. It consists of an SEO title, meta description, image alt text, URL slug, and header tags. Don’t worry – I’ll explain each of those in detail in a minute! 

Metadata isn’t visible on the front end of your website (what users see) so it’s easy to forget to do. However, optimizing your Showit metadata is crucial to improve click-through rates and user engagement. 

Why Metadata Matters for Showit Websites

Showit is my preferred website builder. You can view one of my recent projects here! It has amazing design capabilities and is perfect for all types of creatives. While it’s fun to play with the aesthetics of a website, SEO metadata is what will attract users in the first place.

The most important thing SEO metadata does is help search engines understand your content so they can index and rank your pages in search results. Google doesn’t ‘see’ a website like users do; it relies on backend coding and metadata to understand your content. So if you don’t add these elements to your website, search engines won’t know what your content is about or when to show it in search results.

This extra but necessary step will ensure you’re attracting the right people to your website. If Google understands that this blog is about Showit SEO metadata, it won’t show it in search results for plumbers near me. You’ll engage the right audience, which reduces bounce rates and improves conversions.

Types of Showit Metadata to Focus on

Okay, back to the five types of Showit metadata to focus your efforts. With all types of metadata, add keywords where they naturally fit. Don’t force it, but strategically place keywords to further help search engines and users understand your content.

SEO Title

This is the clickable headline in search results. It needs to be less than 60 characters, so be strategic with how you write an SEO title. Make it engaging and descriptive to entice users to click. This is where the main keyword you want your page to rank for should live. For example “Colorado Elopement Photographer | Your Brand Name.” 

Meta Description

A meta description is the few sentences under the SEO title in search results. You get 160 characters for meta descriptions. This is where you can describe the content on the page in a little more detail. 

Image Alt Text

Alt text is used to describe the image. It’s mainly used for accessibility purposes but is also important for SEO. If you write descriptive and accurate alt text, you might just show up in Google image search results! 

URL Slug

The URL slug is the text that comes after your domain (www.vineyardcreativeco.com/url-slug.) URL slugs should be short and sweet. Don’t worry about adding keywords unless they naturally fit. Focus instead on making them user-friendly and descriptive of the page.

Header Tags

Header tags (H1, H2, H3, etc.) hierarchically categorize the copy on a page. As you’ll notice in this blog, I have a title, which is my H1 tag. There should only be one H1 tag per page – this is the most important copy. Next are H2 tags. These are the second most important text on the page. H3 tags go under H2 tags… You get the point! Headers are commonly used in design to engage users, but search engines also use them to decipher the important pieces of the content.

Step-by-Step Guide to Optimizing Showit Metadata

So how do you set up metadata in Showit? Follow these simple steps to ensure your pages rank higher and earn more clicks!

Login to Showit and open the Design App. Here, you will see the backend of your website. Click on the page you want to optimize.

• In the right column, click ‘SEO settings’.
• Write your page title (or SEO title) and meta description.

To edit the URL slug:

• Click on the page you want to optimize.
• In the right column, click ‘page info’.
• Click ‘page name’
• In the popup, edit the page name, which edits the URL slug

Be careful editing URL slugs. If you make a change and the old slug is linked somewhere else, you’ll create a broken link. Use Broken Link Check to make sure you don’t have any broken links on your website. 

You can also create a redirect so that anytime someone clicks the old URL slug, they will be redirected automatically to the new one. Here are the steps to set that up:

• ‘Site’ on the top left side of your screen.
• ‘Site settings’.
• ‘Edit’ next to your custom domain
• Gear icon next to your domain
• Insert the old URL slug and the new one.

Note: You must use WordPress to edit metadata for blogs or blog templates in Showit.

Showit SEO Best Practices

Showit SEO isn’t complicated, but there are some best practices to ensure your metadata is optimized for search engines and users.

Consistency is Key

Fill in all the metadata fields (heading tags, an SEO title, a meta description, and alt text for images) on every page of your website.

Use Keywords Naturally

Get creative with your Showit metadata and use keywords where it feels appropriate. Don’t use a keyword just for the sake of it and don’t use it too many times on the page (that’s called keyword stuffing and you’ll get penalized for it.)

Avoid Duplicate Metadata

Every page needs to have unique metadata. Remember, this is what Google uses to understand the content of the page. If the metadata is the same, Google will think the content is the same and only index one of the pages for search.

Utilize Internal Linking

Internal linking helps search engines understand the structure of your website. A link to another page on your website tells Google that the page is relevant to the original one. It also helps guide users to other relevant pages on your website, improving the customer experience.

Track and Adjust

Using tools like Google Search Console to monitor how your metadata performs. Track the traffic from each page and make updates as needed. You can always change your focus keyword, SEO title, and meta description; just give it a few months to see how well it performs before making adjustments.

Write Showit SEO Metadata

Well-optimized SEO metadata will drive more qualified traffic to your website every month. This is an important step you can’t afford to skip. Write your Showit metadata as soon as possible, or review the analytics of your current metadata to see how well it’s working for you. 

Download my free Showit SEO checklist to get started and check out my SEO services if you’re ready to outsource!

*This blog post may contain affiliate links. I never recommend anything I don’t personally love and use myself for my clients or in my own business!