Pinterest is more than a place for DIY crafts and recipes (although I TOTALLY use it for that, too!). It’s a powerful visual search engine that can reach new potential clients. That is, as long as you have consistent branding on Pinterest and a strategy behind your efforts.

Branding helps users recognize and trust your content. They might pass by it in their scroll the first few times, but then they’ll start to remember your brand and get curious. They’ll click and explore your content. The next time they see one of your pins in their search, they’re more likely to engage with your pin again.

Consistent branding on Pinterest can have a powerful impact on your business success. Let’s chat about why branding on Pinterest is important and how to stay consistent with it.

Why You Should Have Consistent Branding on Pinterest

Your brand identity is a visual representation of who you are as a company. It elicits emotions, portrays values, and connects with certain people (your ideal audience!). Maintaining your brand identity no matter what platform you use is critical, but Pinterest is one of the most important places to have consistent branding. Here’s why it’s so important!

1. Pinterest is a Visual Search Engine

As a visual search engine, Pinterest is different from any other platform. Google is a search engine but doesn’t rely on visuals. Instagram is visual but doesn’t have as strong of a search engine algorithm. This makes Pinterest truly unique!

It has searchable and evergreen content that relies on visuals to attract users to pins. We all know how overwhelming it can be to scroll through Pinterest—there’s so much to look at! Identifiable branding helps your pins stand out, and consistency in visuals builds familiarity and trust among your audience.

2. First Impressions Matter

As users scroll through the thousands of pins related to their search, they make subconscious snap judgments based on the graphic design. The first thing to catch their attention is the graphic design, which makes them decide whether or not to click on the pin and link.

Imagine exploring a business’s Pinterest account and seeing that its graphics are inconsistent. You would probably think the business is new to entrepreneurship or doesn’t know what it’s doing. Branded pins make users assume your business is more credible and professional, leading to more pin clicks and saves, reach, and outbound clicks.

3. Helps You Build Brand Recognition

Every brand tries to stay top of mind. Consistency branding helps your audience remember you over time. They recognize your logo, font, colors, and overall style. The next time they see one of your pins (or other content anywhere online), they’ll be more likely to click. Again, it all comes back to building trust and authority with your audience.

4. Drives More Qualified Traffic to Your Site

The main goal of Pinterest is to drive users back to your website. That’s why you should add a link to each pin! You want to direct your audience on Pinterest back to your website so that they can convert into customers. 

When your brand messaging and visuals align, you attract the right audience. Pinterest has over half a million users, but not everyone will be your target audience. You only want to attract your ideal clients to your pins, and consistent branding helps you do that.

Strong branding also improves click-through rates and conversion from Pinterest. People who resonate with your brand are more likely to engage, click, opt-in, and work with you.

5. Branding Improves Your Pinterest SEO

As a search engine, you need an SEO strategy for Pinterest! Luckily, it uses most of the same best practices as Google – keyword-rich titles and descriptions, image optimization, and creating a positive user experience. 

Keyword research will help you write optimized titles and descriptions. When paired with on-brand visuals, your reach and conversions will be higher. Branding is more than pretty images – it becomes part of your content and SEO strategies. 

Perform keyword research to discover what your audience is searching for. These are the places you should include keywords:

• Pin titles
• Pin descriptions
• Board names
• Board descriptions
• Image alt text

6. Encourages Saves, Shares, and Follows

People are more likely to save, repin, share, and click on content that looks valuable and professional. How do you do that? Consistent branding! Going back to the idea of first impressions, people automatically have more trust in a pin that looks professional. They believe you have something valuable to share, which encourages them to interact with the pin and your business.

How to Have Consistent Branding on Pinterest

Okay, we know the reasons why branding on Pinterest is important. But how do you do that, exactly? 

Anything and everything you put on the platform should reflect your brand. If someone finds you on Pinterest then navigates to your website, it should feel like the exact same experience. The colors, fonts, logos, messaging, tone of voice, and images are all the same. 

Pin templates can help you maintain your branding on Pinterest. Use Canva to create multiple templates for different types of content. Keep logos, fonts, colors, and image placement consistent. Templates save time and ensure visual consistency. Make sure you have a good variety of templates so your audience doesn’t get bored with your graphics!

Your profile should also be consistent with your branding. Name boards clearly with branded keywords, add on-board board covers, and keep your board descriptions aligned with your target audience. Again, there should be no confusion about whether or not this is your profile!

Your posting schedule should also stay consistent. Pinning regularly keeps your brand and account active. Just like anyone else, Pinterest doesn’t like to be ghosted! Pin new, fresh content as consistently as you can. Use Tailwind to schedule consistent content.

The Impact of Branding on Pinterest

Branding on Pinterest = visibility, trust, and clicks. Branding isn’t just pretty images. It’s about building a strong, recognizable brand and presence on Pinterest. That’s how you’ll achieve your business goals!

Maintaining consistency on Pinterest can take a lot of time. My Pinterest Management services are designed for creatives like you who want to see the benefits of Pinterest without putting in the work themselves. Contact me to talk about how you can utilize Pinterest to grow your business.