Your services landing page design is more than just a list of what you offer. It helps people decide if your services meet their needs and solve the problem they’re facing.

It guides potential clients through your process and makes it easy for them to book a discovery call with you.

Keep reading to learn about everything that goes into a high-quality service page design. 

This is part three of my series on how to design your website. Read the rest of the series:

• The Anatomy of the Perfect Website Home Page Design
• The Anatomy of the Perfect About Page Design

Key Takeaways:

• The purpose of a services page
• Key elements to include on your services landing page design
• One page or multiple?

What is the Purpose of Your Website’s Services Page?

Your services page is meant to meet their needs, show them your process, and answer questions about your packages and what it’s like to work with you.

It’s a super important page on your website because it helps people decide if you’re the right service provider for them. You’re giving them all the information they need to make a decision.

• What you do
• Who you help
• How much your services cost
• Why you’re the right choice

A well-designed page can reduce bounce rate and increase inquiries because you’re attracting ideal clients and repelling red flag clients.

What Does a Services Landing Page Design Include?

All web pages need a strong headline, clean design, SEO optimization, and CTAs, but what does a services landing page design need specifically to convert potential clients?

Show how your service meets their unique needs.

They found your services page for a reason—they’re looking for a solution to a problem they’re facing. It’s your job to show how your service solves the problem and meets their needs.

Maybe they’re looking for social media management services because they aren’t getting any engagement, or want to convert more followers to email subscribers, or they hate managing it on their own, or have no idea what they’re doing. Explain how your package meets those needs.

Give them details on what’s included and how much your service is.

Don’t hold anything back. Your service page is your opportunity to sell your services, and people need alllll the information to make a decision. 

Explain everything they’ll get by working with you:

• What is included in your package? List it all out!
• How much does it cost? 
• Will they get any bonuses?
• How long is the contract?

Show what the process looks like from booking to completion.

People want to know what to expect before inquiring. Explain what your process looks like.

• What happens after they contact you?
• How soon should they expect a response?
• What does a discovery call look like?
• Do they pay before the project starts or after it’s done?

The more comfortable you can make people with your process, the more likely they are to trust you as a service provider and reach out to inquire.

Social proof the heck out of them!

On your services landing page, you really need to convince them that you know what you’re doing! We all know people trust word-of-mouth the most. You can say how amazing you are all you want, but potential clients want to hear that from other people.

Add a lot of social proof to this page to show you can solve their problem and meet their needs.

Examples of social proof are:

• Testimonials
• Case studies
• Data-driven results
• Media mentions
• Awards

Answer their questions with an FAQ section.

Is there anything else people might be wondering about after reading your service page? Answer questions in an FAQ section.

This gives you an opportunity to provide more information without writing an entire section about it. Sometimes people just need a quick answer! 

You can also address any final objections with an FAQ section.

Here are some examples:

• Do you offer a payment plan?
• How long does it take to see results?
• What’s your typical turnaround time?
• How often will we meet or communicate?
• Do you offer ongoing support after the project ends?

Data shows that people spend 70% of their buying journey doing their own research before reaching out. A good service landing page design answers all their questions before they ever contact you.

Final call-to-action to inspire them to take the next step.

You should include CTas throughout the page to inspire them to contact you. Use action-oriented copy to make the action you want them to take very clear—schedule a discovery call, let’s talk strategy, book your project, etc.

The last call-to-action is your final opportunity to convince them to contact you. By the time someone reaches the bottom of your page, they’ve already invested time learning about what you do, so this is where you turn curiosity into action.

Here are some strategies you can use to increase conversions:

• Restate the value or transformation you provide
• Address any last hesitations
• Keep it short and clear

One Main Services Page or One for Each Service?

This is a question I get all the time from clients! They have multiple services and are wondering if it’s worth creating a separate services page for each service or keeping one main hub for everything they offer.

I think it depends on your services. If each service requires more explanation than what you can provide on one page, a separate services page for each package is the better option.

If all your services are pretty straightforward and work together, you can probably get away with one service page.

I actually do a bit of both. I offer three separate services: brand and web design, Pinterest, and SEO. Each of those services has their own landing page, and there are multiple package options under each. 

I decided to organize it this way for usability. If people are searching for Pinterest services, they can find my services landing page and get all the information they need about Pinterest without being distracted by web design packages.

In my situation, it would be confusing to have three separate services like that all on one page. It’s too much information for someone to digest! With separate service pages, I can also be very specific in my messaging.

There are multiple ways to do it and there isn’t a wrong answer! I work with my clients to decide the best option for them.

Create Your Perfect Website Services Landing Page Design

Your services page is the most important page for conversions. You have to provide all necessary information about your packages and how your services meet someone’s needs. There’s no holding back—help people make a decision on whether you’re the right service provider for them.

Need some help designing the page? My web design, branding, and SEO services help you create a services landing page design that converts your ideal clients into actual clients! Schedule a discovery call with me to learn more about how we can work together!

FAQs About Services Landing Page Design

What to include on a service page?

A great services page balances clarity, persuasion, and trust. It should help visitors quickly understand what you do, who you help, and why they should choose you, and then guide them toward taking action.

Keep it simple and streamlined. You don’t want to overwhelm people with too much copy or clutter. Each section should serve a clear purpose in explaining your value.

What is the difference between a sales page and a services page?

A sales page focuses on selling one specific offer or product. It’s designed to convert readers toward a single purchase or signup. Examples include a course launch, digital offer, or freebie.

A services page explains what you offer and how you help people. It’s typically part of your main website navigation and includes multiple package options.

What is the purpose of a service page?

A services page helps potential clients understand exactly what you offer and the value you can bring to their business. It guides people toward conversion by clearly explaining your packages, process, and pricing. 

A service page also helps pre-qualify leads. It weeds out the people who don’t resonate with your offer before you meet with them on a discovery call. You attract the right clients who are good fits for your services.