We always hear how the client experience is important, but we often forget how big a part our website plays in the experience.

Clients notice when you have a professional and valuable website. They want to visit your website to find everything they need and more!

These must-have website pages improve the client experience in that way AND can improve your SEO. If you don’t have them on your website yet, this blog will convince you why you need them!

Key Takeaways:

• Top website pages that are often overlooked.
• Why you should consider adding them to your website.
• Potential risks of not having some of these pages.

1. Privacy Policy

Let’s get the legal pages out of the way first!

You 100% need a privacy policy on your website. It’s required by law in many places, and you could be fined if you don’t comply.

It explains what personal data you collect, how you use it, whether you share it, and how users can control or request deletion of their information.

If your site does any of these things, this is a must-have website page:

• Collects emails (freebies, newsletter opt-ins, etc.)
• Runs analytics (Google Analytics, Meta Pixel, etc.)
• Uses contact forms
• Sells products 

A legal page on your website might sound complicated, but all you need is a template! Here’s a link to the one I used.

2. Terms and Conditions

Next up on the legal front is a terms and conditions page. 

This is basically a contract between you and your website visitors. It sets the rules for using your site and covers things like:

• Your content can’t be copied
• Payment or refund policies for e-commerce
• No abusive behavior or spamming
• You’re not responsible for certain damages

It’s one of those legal pages that protects you against misuse of your website.

Again, here’s a link to a great T&C template!

3. Instagram Links

Okay, on to the fun stuff! A links page is one of those must-have website pages that a lot of entrepreneurs don’t have. They typically opt for a Linktree link in their social media bios, but you could be missing a huge opportunity to get more website traffic and leads! 

I have a whole blog about my thoughts on Linktree vs. your website.

TLDR: You should always use your website for a link in your social media bios for a lot of reasons:

• You have complete control over the design and branding.
• The SEO value goes to you, not Linktree.
• You can see better analytics and tracking.
• It’s more professional and improves your credibility.

4. Freebie Landing Page

A landing page for your freebie leads to higher conversion rates and is easier to share. 

Because the entire page is designed around the lead magnet, you have more room to explain the benefits and value of your freebie. It has one job: to get people to sign up, and it works! 

It’s an easy way to build your email list even faster.

Here’s mine as an example!

5. Custom Thank You Page

And after they download your freebie or inquire about your services, send them to a custom thank-you page! 

You don’t want to leave them hanging, so this page is a nice touch to improve the customer experience.

Here are some things you can put on that page:

• Thank them for inquiring or downloading
• What to expect next
• Other resources to explore

6. Custom 404

You never want someone to click a broken link on your website and land on a 404 page, but it happens. And when it does, make it engaging!

Custom 404 pages improve the user experience because you’re acknowledging a mistake and giving them something else to explore in the meantime.

I had some fun with mine, and you should, too!

7. Resources

A resource page is an excellent way to have everything you use and offer all in one place. It positions you as an authority and builds trust with your audience. You’re showing a little BTS of how you run your business.

You can also increase your affiliate sales by linking to all the tools, programs, courses, and resources you use in your business.

A resources page is an underrated but must-have website page!

Here are some examples of what to include on a resources page:

• Freebies
• Tools you use
• Affiliates
• Popular blog posts
• Guest podcast episodes
• Newsletter opt-in
• Book recommendations

8. Zoom Room

I stole this idea from my friends at Duo Collective, and I’m obsessed! It’s a custom Zoom link to send to leads, clients, or peers. 

The customization in Zoom is super limited, so this is a fun way to align your branding with the entire customer experience.

You send them a link to your Zoom room page, and the button on that page takes them to the Zoom meeting.

It makes the experience more professional and fun!

This is what my Zoom room looks like:

9. Portfolio

People love to look at portfolios before working with someone, especially in the creative space. They want to see your style and finished products to see if they align with their vision.

A portfolio page allows you to show off the work you’ve done.

I think all entrepreneurs could benefit from a portfolio page, but it’s a must-have website page for these creatives specifically:

• Photographers/videographers
• Web designers
• Brand designers
• Copywriters
• Interior designers
• Speakers

A portfolio page is also a benefit to your clients if you link to their websites (hello, backlink!)

10. Press Page

A press page is where someone can book you to be a speaker on their podcast, membership, course, or event.

On this page, you can share:

• Where you’ve been featured in the past
• Your professional bio and headshot
• Topics you’re comfortable speaking about

Also include an inquiry form that’s separate from your contact page. This makes it clear to you and the person inquiring that this is for a speaking gig.

Are You Missing These Must-Have Website Pages?

These website pages are often overlooked because they aren’t part of the big four (home, about, services, and contact). However, they can be hugely beneficial to your business growth and client experience.

If you want to add one or more of these pages to your website, I can help design the page for you! I love helping entrepreneurs build out their website to be a go-to resource for their audience. Let’s chat about your web design!

FAQs About Must Have Website Pages

What is a good number of pages for a website?

There isn’t an exact answer! You need at least four pages on your website: home, about, services, and contact. Consider adding other pages to attract new clients and provide helpful resources to your audience.

How often should I update my website pages?

Audit your website every year to see if you need to update your messaging or design. You may have launched a new offer recently or changed your pricing, and that should be updated.

What makes a good website page?

A good website page balances clarity, design, and strategy. It should have a clear purpose, a simple and engaging layout, compelling copy, SEO optimization, and a clear call to action.