You might have heard that you need a blog to be on Pinterest. And while that definitely makes your content strategy easier, there are a lot of other pin ideas out there besides blogs!

So, if you don’t have a blog, what other content ideas can you use on Pinterest? I have ten up my sleeve for ya!

Key Takeaways:

• Reasons why your business should be on Pinterest.
• 10 unique pin ideas that aren’t blogs.
• Why you should start a blog.

Why Pinterest Still Works for Non-Bloggers

Pinterest is a powerful search engine that any business can take advantage of. Whether you’re a service provider or an e-commerce brand, Pinterest can bring new visibility and traffic to your website.

Here are a few reasons why Pinterest can still work for your business, even if you don’t consistently publish new blog posts:

• Pins Last a Long Time: A well-optimized pin can appear in search results for months or even years!
• Pinterest is Built Around Discovery: People are actively looking for ideas, solutions, and inspiration, so they’re more likely to click through to a resource.
• It Supports Your SEO: Pinterest pins can rank in both Pinterest search and Google image search. Your visuals can increase your visibility when linked to a strategic page.

If you have a domain for your business, you can (and should) be on Pinterest!

What You Can Pin Without a Blog

If you don’t have a blog for your business, what else can you pin? Luckily, there are a lot of options!

1. Products

Use lifestyle imagery to show off your shop listings. With Pinterest’s shop feature, you can redirect them right to your product page.

2. Services or Packages

If you’re a service provider, you can highlight your service offerings and packages. Whether high or low ticket offers, you can earn new clients from Pinterest.

3. Portfolio

Show off your previous work! Pinterest is a visual platform, so it’s great to show results or examples of what you’ve done for clients.

4. Testimonials

Testimonials tend not to perform as well on Pinterest because there isn’t any value in repinning them. However, they are forms of social proof that could resonate with a potential client.

5. Lead Magnets

Always promote your freebies on Pinterest! This is an excellent way to get more people on your email list.

6. Educational Tips

Share some tips relevant to your industry or services to educate your audience. Show them that you know what you’re talking about!

7. Transformations

People love to see a before and after transformation. This pin idea is popular with interior designers, stylists, health coaches, and web designers.

8. Event Promotions

If you host events or webinars, promote them on Pinterest! You can reach a brand new audience and increase registrations.

Just keep in mind that pins should be evergreen. Be careful not to create a broken link after the event or webinar is over. Instead, redirect them to a recording or waitlist page.

9. Quotes

Who doesn’t love a good quote? Share some inspirational quotes on Pinterest and link to your home page. Quotes tend to get a lot of repins!

10. Email List

Promote your email list on Pinterest to gain new subscribers. Really explain the value someone will get by being on your email list.

Save these pin ideas for your next content batching day! Here’s my monthly Pinterest content schedule for you to use!

Pin Board Ideas to Organize Your Pinterest Strategy

You also have to think about how you’re going to organize your pins into boards. Think of boards as categories that help people quickly navigate your content.

Here are a few pin board ideas to get you started:

• Boards That Highlight Your Services
• Boards That Align With Your Content Pillars
• Boards for Social Proof and Case Studies
• Boards That Are Seasonal
• Boards That Educate

Your pin boards showcase your expertise and help users explore what else you have to offer. I recommend creating these first, then aligning your pin ideas and strategy to them.

Why You Really Should Have a Blog

Blogging feels like adding another thing to your plate. You have already built your website, created your brand, are active on Instagram… So why should you add blogging to your to-do list?

Here’s why blogging is worth your time:

• Boosts Organic Traffic Through SEO
• Establishes Authority and Trust
• Drives Lead Generation
• Fuels Content Creation for Other Platforms (like Pinterest!)
• Gives Your Brand a Voice
• Provides Long-Term ROI

Selfishly, you make my life so much easier when you have a blog! It gives me a ton of content to work with and more flexibility to align with trends when they come up.

Blogging is one of the best ways to grow your business in organic search results and on Pinterest.

Which of These Pin Ideas Will You Try First?

These pin ideas are perfect for creative entrepreneurs who don’t have time to blog regularly. Even though you really should have a blog if you want to see faster growth on Pinterest, there are definitely other content ideas you can use in the meantime.

Want some help managing your Pinterest account? Explore my Pinterest services! People are looking for offers and solutions like yours on Pinterest! Let’s help them find you. Inquire today!

FAQs About Unique Pin Ideas

Is Pinterest still popular in 2025?

Yep! Pinterest has over 570 million active monthly users. I can almost guarantee people in your audience are on Pinterest and searching for your content.

What are popular topics on Pinterest?

Pinterest actually tells you! Using the Pinterest Trends tool, you can search for keywords trending on Pinterest and discover growing trends.

Do I have to create new content to make Pinterest work?

Nope! Use what you already have, like Instagram carousels, client testimonials, and email content. Just make sure to optimize your existing content for Pinterest before publishing.